Morocco is increasingly establishing itself as a major player in electric mobility in Africa. According to a recent analysis by BMI-Fitch Solutions entitled Morocco EV Profile: Expanding Local EV Production To Support EV Adoption In 2026, reported by the daily newspaper L’Economiste in its edition of Wednesday, November 19, the Kingdom has particularly optimistic prospects for its electric vehicle sector in 2025 and 2026, driven by a dual dynamic: the arrival on the market of affordable models, notably from China, and a spectacular increase in local production.
The growth of the Moroccan electromobility market is expected to be rapid and sustained. In 2025, sales of private electric vehicles could jump by 80.4%, reaching 5,311 units, increasing the penetration rate to 2.6% of the national market, compared to 1.9% in 2024. The following year, this growth is expected to stabilize at 36.3%, with 7,237 vehicles sold and a penetration rate of 3.4%, writes L’Economiste. This growth is particularly marked for plug-in hybrid vehicles, whose sales are expected to increase by 46.8% in 2026, compared to 30.1% for fully electric vehicles. These figures extend the trend that began in 2024, when plug-in hybrid vehicles had already recorded an increase of 224% and pure electric vehicles of 143%, despite a charging network that was still limited outside major cities.
The market's growth relies primarily on the development of local production, considered a strategic lever for the sector's sustainability. In October 2025, Neo Motors, the first 100% Moroccan automotive brand, unveiled the Dial-E, the first electric vehicle entirely designed, developed, and assembled in the country, with production scheduled to begin in January 2026. Simultaneously, Renault strengthened its partnership with the Moroccan government to roll out a new range of electric and hybrid vehicles made in Morocco, creating more than 7,500 direct and indirect jobs. The manufacturer has already been producing the Dacia Jogger PHEV since July 2024 and held a 40.2% market share in the electric vehicle segment the previous year. Another strong sign of Morocco's attractiveness is Tesla's announcement in June 2025 of an initial investment of $2.8 million to create an assembly plant in Kenitra, capable of producing 400,000 vehicles per year, with work scheduled to start in September.
The Kingdom is not just assembling vehicles; it is building a genuine industrial value chain, notes L’Economiste. Its significant phosphate reserves, an essential raw material for lithium-iron-phosphate batteries, constitute a strategic asset. Several major investments have been made, including the launch last June by the COBCO (Al Mada/CNGR) joint venture of battery component production in Jorf Lasfar; Gotion High Tech, which invested $1.3 billion in two gigafactories following an initial investment of $6.4 billion in 2023; BTR New Material Group, which allocated $300 million to a cathode plant in April 2024; and Tinci Materials, which invested $286.9 million in an electrolyte plant. These initiatives position Morocco not only as a vehicle producer but also as a future African hub for batteries.
However, challenges remain, particularly in terms of infrastructure, notes L’Economiste. The charging network, which had approximately 1,000 points at the end of 2024, remains insufficient outside major urban areas, hindering the adoption of electric vehicles. The fleet of electric utility vehicles remains marginal, with fewer than 100 units, although municipalities are gradually investing in the electrification of city buses. Despite this, the total fleet of electric passenger vehicles is expected to increase from 11,011 units in 2025 to 236,823 in 2034, representing 4.8% of the national vehicle fleet. Morocco has set itself the ambitious goal of having 60% of its automotive exports be electric by 2030, driven by targeted industrialization, international partnerships, and an energy vision aligned with 80% renewable energy by 2050.
The Moroccan government actively supports this development through incentives: total exemption from VAT and road tax, an 80% reduction in customs duties, purchase incentives for individuals and businesses, and discounts on insurance premiums. The arrival of competitive models, such as those from BYD and Zeekr, enhances the market's attractiveness, while emerging segments are taking shape in the longer term, including tourism, taxis, carpooling, corporate fleets, and even green hydrogen, with a project pipeline totaling 18 GW, the largest in Africa.
