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Giorgio Armani dies at 91 - The hard-won empire and legacy in fashion

To Vima

Greece

Thursday, September 4


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Giorgio Armani was a pioneer, a visionary who didn't hesitate to break the rules. He was the first to livestream a fashion runway, allowing millions of people to enjoy his creations in real time. He was also the first designer to ban models with a low BMI from walking his shows, setting new standards for health and safety in the fashion industry.

His vision was not limited to clothing. Armani created a comprehensive business strategy that included accessories, cosmetics, perfumes and furniture. His brand expanded into hotels and restaurants, creating a true lifestyle empire. Today, Giorgio Armani S.p.A. remains one of the few leading Italian brands to maintain its independence, with more than 500 stores worldwide.

Armani was a living legend, honored by the Italian government for his promotion of Italian craftsmanship. He was awarded the titles of Commendatore dell’Ordine al Merito della Repubblica and Grand’Ufficiale dell’Ordine al Merito della Repubblica, and in 2008 he was awarded the Legion of Honor. These honors recognized his contribution to the promotion of Italian fashion and cultural heritage worldwide. In addition, he received honorary doctorates and degrees from the Royal College of Art and Central Saint Martins in London and the Accademia di Brera in Milan.

Πέθανε στα 91 του ο Giorgio Armani- H αυτοκρατορία που χτίστηκε με κόπο και η κληρονομιά στη μόδα 3
Photo by Marc Piasecki/WireImage

Armani's philosophy on fashion was deep and essential. Style for me is a mood that can be applied to everything. I have always believed that fashion is more than just clothes: it is a way of being, he had stated. This approach led him to expand his vision in various fields, always with the aim of creating something useful and durable.

Morality and social responsibility were his hallmarks. In 2020, he canceled his fall/winter show due to the spread of the coronavirus, prioritizing health over commercial pressures. He accompanied his decision with donations of over $2.2 million to hospitals and the Italian Civil Protection Department, demonstrating his dedication to society and its well-being.

Giorgio Armani was a beacon of elegance, innovation and humanity. Despite his final farewell, he will continue to inspire and show how hard work, passion and dedication can lead to the top. Giorgio Armani always taught that with perseverance and vision, we can achieve the impossible and leave a lasting mark on the world.

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